14th ASIA PACIFIC ROUNDTABLE ON SUSTAINABLE CONSUMPTION AND PRODUCTION
As a country with a large population, Indonesia is not only a producer country in global trade but also a consumer class in the world. With a population of 250 million, Indonesia consumes more than half of its timber, paper, oil palm and other resources. Through the SCP (Sustainable Consumption and Production) program, Indonesia is one of the main target countries that has an important role to encourage consumer behavior that leads to responsible consumption.
Communities in Indonesia have long been a major supporting factor for change, as a representation and a special segment that has the power to move, as well as creating change in all spheres because of their characters that can enter in various environments and generations. The objective of this roundtable is to encourage synergies and identify potential collaborations among various communities that are actively progressing with SCP issues.
This session is intended to spark ideas on creative communication products that may improve public awareness about sustainable consumption and production (SCP). The expected output from this roundtable is a creative communication product that mainly features messages on SCP.
The discussion plans to invite participations of creative communities, most of whom are professionals in the advertising industry, media, public relations, strategic communications, creative communications and such. To allow a productive and sharp brainstorming session, this roundtable will be organized in a capacity building workshop setting that mainly uphold the spirit of learnings and collaborations.
The workshop will invite a reputable expert on advertising and creative communication as a resource person/speaker whose extensive and recognized experience will be able to provide participants with valuable knowledge on creative production, specifically regarding complex issues such as SCP. From the workshop WWF-Indonesia is targeting the creation of ideas on communication products that will likely be followed up to further formulation and production process.
- Edelman Indonesia
- ID Comm
- Leo Burnett Indonesia
- Cabe Rawit
- Fleishman Hillard